The ultimate irony Essay Example

A definitive incongruity Paper In the principal line of the sonnet, it very well may be seen that Duffy depicts Mrs Fraud just like an exceptionally emphatic and blunt speaker, through the initial word Ladies. This demonstrates Mrs Freud to be a definitive lady who requests regard, as she can address all the ladies at the assembly simultaneously. At the point when one considers the degree of power and regard that Sigmund Freud himself increased through the fame of his hypotheses and discoveries, it tends to be accepted that Duffy deliberately depicts Mrs Freud as such to show that she also has her own decent personality outside the marriage like her significant other. The interruption after the word likewise presents Mrs Freud as a quiet and rather develop individual, proposing that she is far more established and more experienced than the crowd of ladies that she is tending to. As one peruses the sonnet further, it very well may be seen that Duffy through Mrs Freud, taunts and censures both male sexuality and Freud himself in an extremely diverting way, consequently successfully taking out two targets with one shot. This is seen through Duffys work of casual words, for example, the night crawler and pork blade, concerning the different monikers men give their penises, all through the total of the sonnet. This in mix with the sonnets structure being as a piece, and Duffys shrewd utilization of similar sounding word usage and sound similarity through different words, for example, the dick, prick, dipstick and wick, gives the sonnet the vibe of a nursery school rhyme, while additionally underscoring the silly mentality that Mrs Freud keeps up all through her introduction. We will compose a custom exposition test on a definitive incongruity explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on a definitive incongruity explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on a definitive incongruity explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer It can likewise be said that this complexities the first recommendation of Mrs Freud as a develop individual, anyway , a few pundits contend that her demeanor only mirrors her own sentiment and perspective on men, and the manner by which they express their sexuality, her better half not being any extraordinary. The last barely any lines of the sonnet can be supposed to be exceptionally successful in depicting the savagery at which Mrs Freud has harshly assaulted the subject of male sexuality, generally ruling out compassion. The utilization of the word penis close to the finish of the sonnet, and Mrs Freuds portrayal of it as normal and not lovely, can be said to show Mrs Fraud as getting to the core of the issue, while simultaneously, this obviously outlines her as having stripped manliness and her better half of their to some degree extreme layers. The later embodiment of the penis as having a desirous single eye and the accompanying words ones sentiment of pity, is a turn on Freuds penis begrudge hypothesis, something that as indicated by Mary Greens York Notes Advanced (2007), a women's activist would state Duffy does shrewdly. This hypothesis expresses that juvenile young ladies are desirous of men because of them having a penis, and the utilization of the representation jealous singular eye, proposes that it is fairly men who are desirous of ladies, and the subsequent statement infers that Mrs Freud herself, feels sorry for her significant other and every other man who accept something else. List of sources Diminish Cash,2002, Carol Ann Duffy: a definitive incongruity is that Midas had an enchantment contact from the start: in particular, the physical touch which had the ability to change her into a caring spouse, www. le. air conditioning. uk/engassoc/distributions/bookmarks/58. pdf Mary Green, 2007, York Notes Advancedâ (www.yorknotes.com).

Differential Diagnosis and Treatment Education

Question: Examine about the distinctive term for Differential Diagnosis And Treatment Education? Answer: Differential Diagnosis of Hypertension The systolic pulse (SBP) is considered as a main consideration for the identification of hypertension (Quinn et al. 2010). The Ambulatory Blood Pressure Monitoring is the differential test done to identify precise hypertension. The underneath depicted in ABPM process for analysis: - Screening and ID of Blood Pressure It includes routine screening procedure of pulse assessment. The assessed circulatory strain is sorted according to segments underneath: - HTN stages Systolic (BP mmHg) Diastolic (BP mmHg) Pre-HTN 120-139 80-89 HTN stage 1 140-159 90-99 HTN stage 2 160 100 Table 1: The phases of hypertension (Source: Quinn et al. 2010, p. 245) The analysis procedure included deciding the circulatory strain of patient with mobile pulse estimation strategy (ABPM). The ABPM is a little, versatile, programmed machine that is associated with patients circulatory strain sleeve in the emergency clinic room. This is considered as the most exact estimation of circulatory strain and for the most part utilized as a differential finding of hypertension (Patton, Frank Clark, 2013). The ABPM gadget is utilized to record circulatory strain of the patient with instrument oscillometry. In this procedure, the circulatory strain was estimated in normal interim of 20 to 30 moment for coming 24 to 48hours. The accounts of circulatory strain are accounted for 24hours separated into two segment day readings (conscious BP) and night readings (rest BP). Differential finding of Type - 2 Diabetes Mellitus The Patient relates to indications of Diabetes Mellitus Type-2 will experience the differential conclusion tests that includes the accompanying three tests Finding Test: - Test Sign of DM2 Hemoglobin A1C test 6.5% Fasting plasma glucose level (FPG) 126mg/dL 2h plasma glucose level 200mg/dL Irregular Plasma glucose level 200mg/dL Table 2: Test for analysis of diabetes mellitus type-2 (Source: American Diabetes Association, 2010, p. 67) Hemoglobin A1C test This analysis decides the connected glucose particles to hemoglobin cells of the blood. This shows the volume of blood glucose level that is been conveyed by hemoglobin particles from most recent 3 months and not been changed over to glycogen in the body (Inzucchi, 2012). Technique for conclusion: - The blood glucose level is tried in three spans that are before, a great many suppers and sleep time test The blood test of the patient is gathered each time by the conventional technique for pricking the fingertip and the Blood Glucose Meter gathers blood test for getting the perusing of test. The test outcomes are recorded and concentrated by pro Stages Hemoglobin A1C levels for DM2 Typical 5.7% Prediabetes 6.5% Diabetes 5.7 to 6.4% Table 3: Stages of hemoglobin level for DM2 (Source: Inzucchi, 2012, p.545) Fasting plasma glucose level (FPG) The FPG test is utilized to decide blood glucose level in the phase of fasting where the body doesn't get glucose for 8 hours. In this testing if the estimation of blood glucose level comes high, demonstrates just that glucose which isn't changed over to glycogen in the body and stays in the blood. In any case, in this investigation conclusions the glucose atoms joined to plasma cells of blood (Chattopadhyay et al. 2013). Steps of conclusion: - The patient is told to stay in fasting stage since night untill 8-10 hours; just took into consideration water utilization. In morning (8:00 am) after culmination of 10 hours, the blood test was led by gathering blood test from arm of body and sent for research facility examination Stages FPG glucose level Ordinary 110 mg/dL Impeded fasting glucose 111 to 125 mg/dL Diabetic 126 mg/dL Table 4: Stages of FPG test for DM2 (Source: Inzucchi, 2012, p.546) 2-Hour Plasma glucose level The patient is permitted to have a feast after FPG and again by following comparative strategy, the blood test was gathered following 2 hours of the supper (11:00 am) to decide the plasma glucose level. Irregular Plasma glucose level This last test is performed arbitrarily in any timeframe inside the day to decide the ordinary blood glucose level. The estimation of arbitrary plasma glucose test can change with time and supper devoured by the patient. In any case, if the arbitrary plasma glucose level is resolved high joined with FPG and hemoglobin A1C test, it affirms diabetes mellitus type - 2 in the patient (Chattopadhyay et al. 2013). For gathering the blood test, comparable strategy depicted in FPG was followed yet the hour of examining is 3:00 pm. Differential finding of Ischemic coronary illness The accompanying examination was performed to affirm Ischemic coronary illness in the patient. Reverberation Stress test or Cardiac Echo The coronary heart blockages show no side effects at resting position. Be that as it may, at the time of activity or stress when the heart siphons and requires more blood for oxygenation, the coronary heart blockages permit a moderate blood stream towards heart making the starvation stage in the body. This starvation prompts improvement of side effects in ischemic coronary illness. In this starvation condition, the typical development of septum gets limited in heart demonstrating illness (McMurray et al. 2012). Finding strategy Any of the past heart related medicine was halted 2-3 days before this test The patient is told to not have any supper or drink three hours preceding reverberation stress test The patient is purchased to resound lab at resting stage, where the typical working of the considerable number of dividers of the heart is dictated by echocardiogram (EKG or ECG). A dreary gel is applied on the chest and the reverberation transducer is set over the chest. This transducer permits getting imaging of heart from different segments as required in the test. Quiet was permitted to hold breath and discharge for clear picture new, the patient is told to experience practice stage till starvation and the pressure reverberation readings are gathered from starvation stage by comparative way utilizing echocardiogram All the account were gathered and investigated by authority in ECG research center (Qaseem et al. 2012) Spiroergometry This test includes the procedure to analyze the high respiratory rate prompting breathing issues in the patient experiencing ischemic coronary illness. The spirometry includes the way toward recording ECG in the phase of greatest oxygen take-up by the body (McPhee Papadakis, 2010). Finding technique The patient is permitted to practice on the bike ergometer to arrive at the phase of starvation. The breathing veil of instrument gathers the air quiet in breathing in and breathing out. This respiratory air is utilized to decide the oxygen take-up, AT, RCP, discharge carbon-di-oxide and most extreme oxygen take-up of the body (Nabel Braunwald, 2012). Plan Drug Drug Method of reasoning Hyzaar SIG For treatment of hypertension and bringing down the danger of stroke metFORMIN The oral medication to control glucose level explicitly type-2 diabetes mellitus. amLODIPine These are calcium channel blockers that expansion blood stream in the body and give unwinding to veins. Lantus An artificially built type of insulin used to bring down the blood glucose level Aspir 81 Anti-inflamatory medicine drug is given to decrease torment, fever and irritation in body Labetalol Beta blockers for the treatment of hypertension Atorvastatin This medication is inhibitors of HMG CoA that lessens cholesterol level and triglycerides level in blood Cipro Anti-infection for treatment of contamination in body Table 5: Prescribed meds with their basis (Source: Patton, Frank Clark, 2013, p. 3456) Training Pee tract disease in men: care directions The accompanying guidelines are required to be followed for authority over urinary tract contamination Unmistakably comprehend the reason for contamination Embrace individual cleanliness rehearses however much as could be expected Wash hands when pee and dinners Admission a lot of water, least 3-4glasses every day to clear happening contamination Admission food containing nutrient D that are broccoli, oranges and different citrus organic products Use cotton underpants Practice safe intercourse with safeguards like condom Cut off caffeine and liquor utilization Call experts in circumstances like diminished pee stream, pee trouble and no unfilled bladder feeling after pee (Hooton, 2012). Non-prescription medicines The non-prescription medicines are not the piece of standard drug convention but rather are verbally trained by doctors for the executives and care of wellbeing conditions. Non-prescription treatment for DMT2 Eat plant food that controls DMT2 that are okra, peas, sage, fenugreek seeds, buckwheat and brewers yeast Admission rich sinewy eating regimen Diabetes is constantly connected with weight gain; subsequently, receive weight reduction forms like activities or yoga Get normal glucose investigation and eye test once in 3 months (Gagnier et al. 2013) Non-medicine treatment for hypertension Have a DASH diet to decrease hypertension that is recommended by specialists. Run diet includes eating of organic products, vegetables, entire grains, fish, poultry and low-fat dairy items (Birdee et al. 2010) limit the admission of fat-rich eating routine Rich admission of magnesium, calcium and potassium Keep up normal 30 to an hour of activity calendar to have lower pulse Antiquated yoga, qigong and judo unwinding techniques are additionally useful as non-medicine for hypertension (Yildirim et al. 2010) Non-prescription treatment for Ischemic coronary illness Have plant base di

Reseach on Shampoo

Study the purchasing conduct of shoppers with respect to marked shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no. |1 |Introduction |8-16 | |2 |Research Methodology |17-20 | |3 |Data Analysis and Interpretation |21-33 | |4 |Results and Findings |34,35 | |5 |Conclusion and Summary |36 | |6 |Appendix |37-40 | |7 |Bibliography |41 | List of tables |S. No. |Particulars |Page No. | |1 |Number of respondents utilizing marked shampoos |21 | |2 |Frequency of utilizing Shampoo in seven days |22 | |3 |Awareness level of espondents with respect to different brands of shampoos |23 | |4 |Source of data in regards to Branded shampoos |24 | |5 |Most significant factor of shopper inclination |25 | |6 |Preference of brands of shampoos |26 | |7 |Importance level of components considered by respondents while buying |27 | |Shampoos | |8 |Brand Switch if specific brand isn't accessible |28 | |9 |Brand Loyal ty among customers |29 | |10 |Reasons that made respondents stick to one specific brand of cleanser |29 | |11 |Response concerning expectation to adhere to the present brand of |30 | |shampoo being utilized | |12 |Satisfaction level of buyers towards their favored cleanser brand |31 | |13 |Demographic profile of respondents |33 | List of Figures |S. No. |Particulars |Page No. | |1 |Number of respondents utilizing marked shampoos |21 | |2 |Frequency of utilizing Shampoo in seven days |22 | |3 |Awareness level of respondents with respect to different brands of |23 | |shampoos | |4 Source of data in regards to Branded shampoos |24 | |5 |Most significant factor of purchaser inclination |25 | |6 |Preference of brands of shampoos |26 | |7 |Importance level of components considered by respondents while |27 | |purchasing Shampoos | |8 |Brand Switch if specific brand isn't accessible |28 | |9 |Brand Loyalty among shoppers |29 | |10 |Reasons that made respondents stick to one specific brand o f |30 | |shampoo | |11 |Response as to goal to adhere to the present brand of|31 | |shampoo being utilized | |12 |Satisfaction level of customers towards their favored cleanser |31 | |brand | Chapter I Introduction 1. 1 Shampoo is a typical hair care item utilized for the expulsion of oils, earth, skin particles, ecological toxins and other contaminant particles that steadily develop in hair. The objective is to expel the undesirable develop without stripping out to such an extent as to make hair unmanageable. Cleanser definitions look to augment the accompanying characteristics: Easy flushing Good completion in the wake of washing hair Minimal skin/eye bothering No harm to hair Feels thick as well as smooth Pleasant scent Low harmfulness Good biodegradability 1. 2 Evolution The word cleanser in english utilization goes back to 1762, with the significance â€Å"to massage†. The word was an advance from Anglo-Indian cleanser, thusly from Hindi champoo, ie â€Å"to smear, manipulate the muscles, massage†. It itself originates from Sanskrit/Hindi word â€Å"champa† , the blossoms of the plant Michelia champaca which have generally been utilized to make fragrant hair-oil. The term and administration was presented by a Sake Dean Mahomed, who opened a shampooing shower known as Mahomed's Indian Vapor Baths in Brighton in 1759. His showers resembled Turkish showers where customers got an Indian treatment of champi (shampooing) or remedial back rub. During the beginning times of cleanser, English hairdressers bubbled shaved cleanser in water and added herbs to give the hair sparkle and aroma. Kasey Hebert was the primary known producer of cleanser, and the beginning is right now credited to him. During the beginning times of cleanser, English hairdressers bubbled shaved cleanser in water and added herbs to give the hair sparkle and aroma. Kasey Hebert was the main known creator of cleanser, and the starting point is at present ascribed to him. 1. 3 Segmentation: Cleanser advertise is fragmented on advantage stages †¢Cosmetic (sparkle, wellbeing, quality) †¢Anti †Dandruff (AD) †¢Herbal 20% of the all out cleanser showcase is accounted by the AD shampoos. The AD portion is the quickest developing fragment, developing at 10% to 12 % consistently Usage: The recurrence of cleanser use is extremely low in India. Most purchasers use cleanser just a single time or twice in seven days. As a rule, these items are utilized on uncommon events, for example, weddings, parties and so on. About half of purchasers utilize standard latrine cleansers to wash their hair. About 15% of customers use latrine cleansers just as cleanser for cleaning their hair. Likewise 70% of the all out cleanser deals are through sachet deals. HLL has higher stakes in the provincial market with a 80% offer. The container deals are famous in the northern locale where half of the cleanser bottles are sold After a calm development in 2004 because of the downturn of the FMCG area, cleanser division saw solid development in the following two years because of the presentation of sachets and a flood in country request. The general cleanser showcase, which sees yearly volume deals of roughly 63,000 tons, saw country off take develop by 40% a year ago, while urban interest developed a large portion of that at 21%. From an infiltration level of 13% in 2000, presently very nearly 33% of the nation's provincial populace utilizes cleanser with entrance levels zooming to 32% in 2005. While the north and west zones have significantly increased in entrance, the south and east zones have multiplied Urban †40 % Rural †10 % Targeted clients: Shampoos are basically focus at Upper working class, Middle class housewives and upper rustic class. Anyway the primary section is Teenagers. 1. 4 Opportunity Penetration of cleanser is extremely low in India. The normal per-capita utilization of cleanser in India is extremely low at around 13 ml and numerous individuals in country India despite everything use latrine cleansers. Individuals despite everything see cleanser as very good quality item in the provincial territories. This gives a tremendous chance to the players. The colossal size of the undiscovered market prompts an extraordinary potential for the current players. India is and will stay for quite a while probably the most youthful nation on the planet. As of now there is a populace of 163 m youngster in India. Roughly 50% of the 1 bn in addition to populace is younger than 20, which is probably the biggest buyer of hair care items. This gives gigantic market to the cleanser players. Likewise, with the expanding pay levels of the white collar class populace, the use of shampoos has expanded. In spite of its undisputed potential, the quick development of the cleanser advertise was hindered in 1999. In general development rates in the market eased back to 1. 7% in 1999, from 16% the earlier year. Absence of advancement was the significant purpose behind stoppage. The discernment that shampoos contain brutal hemicals that could harm hair, significant expense and the view that the cleanser is all the more a fabulousness item as opposed to a cleanliness item prompted lower deals. The players came out with the possibility of littler packs, which were a triumph. Likewise, items like enemy of dandruff began getting consideration and turned into the quickest developing classification. Players like Dabur and Ayush thought of home grown shampoos. 1. 5 The top Shampoo brands Normal Shampoos †¢Clinic Plus †¢Sunsilk †¢Chik Anti Dandruff Shampoos †¢Clinic All Clear †¢Head and Shoulders †¢Dabur Vatika AD Premium Products †¢Shehnaz Hussain †¢Revlon Flex †¢L'Oreal 1. 6 Market Scenario of cleanser industry The India cleanser industry is evaluated at Rs 14 bn and is developing at a normal pace of 20% per annum. As per AC Nielsen, cleanser is one of the quickest developing classifications inside FMCG area and is relied upon to develop at 25% per annum in the coming years. Significant Players of Indian cleanser industry [pic] HLL By all records, the UNILEVER bunch is India's preeminent worldwide . The gathering has been working in India for more than 60 years. Being first it has being given the market initiative situation in numerous item classes. Switch's have a rambling appropriation inclusion which on account of HLL reaches out to 3,200 stockists and 600,000 shops legitimately adjusted by the organization. HLL is today a multi-item, multi-unit association tending to different general wellbeing challenges confronting mankind. HLL is the undisputed pioneer from the mid 1990s with brands like Sunsilk, Clinic All Clear and Clinic Plus. Sunsilk is the name of a brand of hair care items for ladies created by the Unilever gathering. It was propelled in 1954 in the United Kingdom and by 1959 it was accessible in 18 unique nations around the world. As of now, Sunsilk items are being advertised in more than 50 nations all through Asia, Latin America, The Middle East and North Africa. The Sunsilk brand is planned to exhibit a keen and thoughtful comprehension of ladies, convey catching the â€Å"emotional drama† in a girl’s life, and to give a wellspring of master excellence care for ladies. P and G In US-the world’s biggest commercial center regarding compelling interest the Cincinnati (Ohio)- based family unit and individual consideration items goliath P and G Co. is a famous organization. In the course of recent years (1837-1994) since William Proctor and James GambIe went into organization to fabricate candles and cleanser in Cincinnati, P and G has conceptualized, made and adequately showcased a surge of shopper items, which have contributed essentially to American customers Currently P and G utilizes l lakh individuals comprehensively and has auxiliaries in more than 60 nations including India. On first April 1988, the Bombay based Richardson Hindustan Ltd. started working together as Proctor and Gamble India Ltd. The techniques and approachs that the organization has improved to encourage its inflexible development have won it a position of respect in basically every nation. However to classes P and G as just an astounding showcasing organization is to do it a foul play. It is an astounding advertising and item inquire about organization while its R and D, fabricating techniques

The Wild Trees by Richard Preston Essay Example for Free

The Wild Trees by Richard Preston Essay For an energetic, brave and bold author any subject turns into an extraordinary topic. Similarly as a courageous trooper changes over annihilations into triumphs, a virtuoso author weaves an uncommon story from the normal stuff. To a normal peruser, at the careless look of the book, the topic of â€Å"The Wild Trees† may look uninteresting and he ponders whether it is a book on organic science. At the point when you start to peruse the book, Richard Preston will frustrate you on this record.  He has other intriguing designs for you, which he uncovers through his investigations through the wild development of redwood. â€Å"The host of brilliant daffodils† was consistently there, â€Å"beside the lake and underneath the trees,† however it required a Wordsworth to make an unfading sonnet on locating them. When something infiltrates the core of a creator profoundly, contacts his inward harmonies and claims to his feelings compellingly, a shining story, an abstract gem is conceived. The thick group of old California redwood was consistently there and numerous a thousands watched them every day as they passed through the expressway. Be that as it may, Richard Preston saw something extraordinary and captivating in them.â He saw the mammoth whales in them. A hypnotized Preston composes, â€Å"in request to see a goliath tree you need an amplifying glass.† The biosphere of the redwood realm was a wonderland for him. The inert desire of each artistic virtuoso is to ‘cross the moon and beat the stars’ with respect to the creative mind. Mr. Preston is real to life about his abstract adventure. He says, â€Å"My objective is to uncover individuals and domains that no one had ever imagined.† The goliath, old California redwood makes a rainbow in his heart. From the creation purpose of the book, the representations of plain line drawings of redwood structure by Andrew Joslin are similarly fascinating.â The artist’s brush and the writer’s pen have conveyed astonishing items and results to the peruser. With respect to this book, Richard Preston is a writer turned botanist - turned scholar - turned mystic! That has been the advancement of his mainstream experience and excursion through the inward domains, comparable to redwood trees. The underlying foundations of his physical experience are certainly bolstered by the otherworldly roots. Preston entered the captivating place that is known for redwood in Northern California in 2003 to meet a tree pioneer, Steve Sillette, who figures unmistakably in Preston’s story. For, Sillette was no normal tree traveler. He was an unbelievable figure, and had the right to be the focal character in any related novel. Sillette was hitched to Marie Antoine, another steadfast lover of redwood trees. In their home, any guest would be overwhelmed in unending discussion about trees, trees and trees once more. That was the degree of her enthusiasm for the redwood trees, Preston sees that she made garments, Gore-Tex, the crude material utilized was the subsidiaries of the redwood tree. Preston is very philosophical when he says that the redwood trees develop so moderate, that their improvement is difficult to gauge throughout a scientist’s lifetime. In the book you will discover the excellence of the writer and the authority of the researcher. The book contains stunning subtleties dependent on the massive trees. You feel as though you read a riddle. The size and development of the redwood trees is mind boggling. The names given to a portion of the trees have been nitty gritty in the book. A portion of the abnormal names are: Bamboozle, Bushy Toe, Pig Snout, Trifecta, Screaming Titans and so forth. A one of a kind occasion is portrayed in the book. The climbers are on the treetop lounger of a goliath among he monster trees, Telpirion, and afterward a gust hits. It is the solid conviction of the hid climbers that the tree has made due for ages and the incalculable tempests have no impact on her. The climbers meanwhile getaway and afterward the gust cuts down Telperion, in the process making a 60 feet high sprinkle! Preston turns profound when he says, â€Å"May be these trees show us something ourselves.† What an extraordinary quiet history is imbued in the ceaseless stretch of redwood trees! In any case, when it is uncovered to us in the book that ninety-six percent of the old redwood woodlands have been devastated by logging, we feel sorry. We feel as though something dear visit hearts has been detracted from us. Preston’s book makes such a profound love for the redwood trees. We want to stick to the staying 4 percent; and revile the destroyers of this backwoods magnificence! Preston’s record of this redwood tree experience is astounding and honest, in light of the fact that he chose to encounter that experience, before giving the last contacts to his book. In this way, he can compose a startling, moving and an intriguing record. His story thrills you. He really climbed those most risky trees to give you the ideal story. Hence he can compose an impressive book about the most stunning redwood backwoods!  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â  References Cited: Creator: Richard Preston Title: The Wild Trees. Production Date: April 2007 Distributer: Simon Schuster ISBN-10: 0743561228 ISBN-13: 9780743561228